The Tsavo/Cyberplex/Moxy Media/Geosign deal

Better late than never to comment on this, I suppose. Let me be the first to say that I don’t have the foggiest idea what the following means:

By matching Tsavo’s media properties and search marketing capabilities with Cyberplex’s network of over 10,000 publishing partners, Cyberplex will offer an unprecedented value proposition to tier one advertising clients and an extremely targeted advertising platform. The individual capabilities of Cyberplex and Tsavo are complementary and together the combined entity will constitute one of the largest online advertising companies in Canada.”

Tsavo’s ability to drive search traffic to the hundreds of campaigns being promoted through the Cyberplex network will provide for an enhanced client experience and represents considerable growth potential for both organizations. Search marketing is and continues to be one of the most effective methods to target and understand consumer intent and is an essential part of performance marketing.

Anyone want to translate?

Geosign aka Moxy Media claims almost $200 million in annual revenues

Okay, Geo watchers, Moxy Media, the company formerly known as Geosign is back in the news. And just like you can judge a man by the company he keeps so can you judge a business by its corporate bedfellows. Geosign wants to team up with Avid Life Media Inc., the parent company of dating websites such as , and the notorious for aspiring adulterers.

The Globe and Mail reports:

Avid Life will use part of the money it raises in a private placement to acquire privately held Moxy Media, an online advertising sales company based in Guelph, Ont., that runs more than 300 websites.

The merger would create a far larger, and more diverse, media company.

Moxy reported sales of $192-million and $27-million of EBITDA in 2009, according to documents used to market the deal. After the takeover, Avid Life will list on the TSX Venture Exchange or Toronto Stock Exchange by staging a reverse takeover of a shell company.

I must confess I’m somewhat surprised by that $192 million in ad revenues. How is Moxy still getting traffic to its websites without help from Google AdWords? Where’s it coming from? Or are these fantasy figures designed to fool suckers like American Capital Strategies.

My suggestion: DO NOT BUY STOCK!!!!