The Tsavo/Cyberplex/Moxy Media/Geosign deal

Better late than never to comment on this, I suppose. Let me be the first to say that I don’t have the foggiest idea what the following means:

By matching Tsavo’s media properties and search marketing capabilities with Cyberplex’s network of over 10,000 publishing partners, Cyberplex will offer an unprecedented value proposition to tier one advertising clients and an extremely targeted advertising platform. The individual capabilities of Cyberplex and Tsavo are complementary and together the combined entity will constitute one of the largest online advertising companies in Canada.”

Tsavo’s ability to drive search traffic to the hundreds of campaigns being promoted through the Cyberplex network will provide for an enhanced client experience and represents considerable growth potential for both organizations. Search marketing is and continues to be one of the most effective methods to target and understand consumer intent and is an essential part of performance marketing.

Anyone want to translate?

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