The Times of London has hired a search editor.
The Times’ Search Editor is to explain to the editorial staff how the search structure of the Web functions, work on indexed pages and improve the rankings of their newspaper articles in Google, Yahoo! and other search engines.
The Times of New York has had About.com SEO deity Marshall Simmonds making it more searchable and it has been paying off.
Guess they don’t think SEO is bullshit.