Report shows Geosign traffic rising

According to a comScore Media Metrix report released while I was at the beach, Geosign Technologies’ web traffic jumped to 4.6 million in July from 3.1 million in June.

That’s nowhere near the 35 million unique visitors per month Geosign said it had when the American Capital investment was announced, but it could be an apples and oranges comparison with different sites being included in the different measures.

Any explanations?